“Let the intern do it.”

“I can just do it.”

When deciding who will run your social media pages, these words are all too familiar. Ten years ago, this method worked. And while it still may work for some savvy business owners, it’s not ideal. (At least not in today’s day and age!)

That’s because the average person spends 145 minutes on social media every day, according to Forbes.  That amounts to almost 6 years of a person’s lifetime, and it’s only expected to grow over the next few years. 

Understandably, some small businesses are hesitant to hire a social media company to manage their accounts. But research shows the return on investment is there. Having an expert post good content for your company will drive traffic to your social media pages and will build brand recognition. 

META reports that 83%  of Instagram users say they’ve discovered a new brand just from using the app. 

Whether you are a fan of social media or not, it is here to stay. Gone are the days when good content was considered simply sharing a photo of your sandwich for fun’s sake.

 Social media has grown to be a major tool for marketers and a tool for small businesses to market themselves. 

If you are not fully optimizing your online presence, you are missing out on connecting with potential customers. 

According to Backlinko, 72.5% of Americans are on social media. 

A busy business owner has a lot on their plate. The number of hours they spend trying to create an Instagram or TikTok reel could be better spent elsewhere. Yet, in today’s world, social media pages are where you can reach your target audience. These pages are a great tool to help your business grow. What started as something fun has turned into another way of doing business. As a business owner, you would be doing yourself a disservice by not using your social media pages to connect with your target audience. It isn’t just about having a lot of followers or likes on your posts. It’s about who is connecting with you. Does it matter if someone in Japan who will never support your business is liking your posts? No. It doesn’t. Finding a way to get your content in front of the RIGHT audience takes skill. 

It isn’t just about making a sale; it’s about engaging and connecting with your target audience. That’s what Colorado Social will help you do. 

It’s the same concept of going into a public place and handing out flyers to support your business. Only today so much is done virtually. If you want brand name recognition, you need to hire an expert to develop a social media strategy that will help your business thrive. This is an ART. It is no longer just something an intern can do. You can no longer just throw up a post and hope the algorithm will reward you.

Investing in professional social media management isn’t just about staying relevant; it’s about staying ahead. Colorado Social can help you navigate the ever-evolving digital landscape and unlock the full potential of your online presence.